From the very beginning, self-confident and expressive female Pop artists shaped this male-dominated art movement. The exhibition challenges the traditional art historical canon of what is generally regarded as Pop Art. As feminist pioneers, female Pop artists questioned the traditional role of woman and muse. They worked autobiographically, often across genres as well as in different media, combining the bold aesthetics of a brave new world of commodities with the self-confident adoption of the new synthetic materials and technologies, while blending them with performance and also textile or paper crafts – for a long time ranked by art history as “low” or even no art.

At Kunsthaus Graz, the exhibition design exploits an intrinsic affinity with the origins of blob architecture and, with around 120 works by some 40 female artists, superheroes and icons from various media such as painting, installation, performance, sculpture and film, encourages visitors to immerge themselves in the female world of Pop and a period of social, technological and political upheaval. It supports the successive recognition a public awareness of female Pop artists as well a reappraisal and reassessment of conventional art history and takes them a step further.